Naomi Mandel
W. P. Carey School of Business
Arizona State University
P.O. Box 874106
Tempe, Arizona 85287-4106
United States
Home Page
Phone: (480) 727-7274
Fax: (480) 965-8000
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I am interested in the application of social cognitive theories to consumer contexts. My approach is to examine how activating high-level concepts in an individual's memory, such as self-conceptions or feelings about mortality, can influence preference and choice. |
 Journal Articles:
- Bellman, Steven, Johnson, Eric J., Lohse, Gerald L., and Naomi Mandel (2006). Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior in Electronic Environments. Journal of Interactive Marketing, 20(1), 21-33.
- Mandel, N. (2003). Shifting selves and decision making: The effects of self construal priming on consumer risk taking. Journal of Consumer Research, 30(1), 30-40.
- Mandel, Naomi and Dirk Smeesters (2008). The Sweet Escape: The Effect of Mortality Salience on Consumption Quantities for High and Low Self-Esteem Consumers. Journal of Consumer Research 35 (August), 309-323.
- Mandel, Naomi and Stephen M. Nowlis (2008). The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of that Experience. Journal of Consumer Research 35 (June), 9-20.
- Mandel, Naomi, Petia Petrova, and Robert B. Cialdini (2006). Images of Success and the Preference for Luxury Products. Journal of Consumer Psychology 16(1), 57-69.
- Mandel, N., & Johnson, E. J. (2002). When web pages influence choice: Effects of visual primes on experts and novices. Journal of Consumer Research, 29(2), 235-245.
- Nowlis, S. M., Mandel, N., & McCabe, D. B. (2004). The effect of a delay between choice and consumption on consumption enjoyment. Journal of Consumer Research, 31(3), 502-510.
- Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, and Andrea C. Morales (2008). Do 100-Calorie Packs Lead to Increased Consumption? The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters. Journal of Consumer Research 35 (October), 391-405.
- Sinha, Rajiv and Naomi Mandel (2008). Preventing Digital Piracy: The Carrot or the Stick? Journal of Marketing 72 (January), 1-15.
- Smeesters, Dirk and Naomi Mandel (2006). Positive and Negative Media Image Effects on the Self. Journal of Consumer Research, 32 (March), 576-582.
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